Victoria’s Secret Fashion Show Making a Comeback for the First Time Since 2018

New York, May 17, 2024 — The iconic Victoria’s Secret Fashion Show is set to return to the runway this fall, marking its first appearance since 2018. The announcement has generated significant buzz among fashion enthusiasts and industry insiders alike, eager to see how the brand will reinvent its renowned spectacle in today’s evolving cultural landscape.

Victoria’s Secret, once the dominant force in the lingerie industry, took a hiatus from its annual fashion show following a series of controversies and declining viewership. The brand faced criticism over its lack of diversity and inclusivity, as well as the outdated portrayal of beauty standards. In recent years, the company has been undergoing a substantial rebranding effort, aiming to rebuild its image and reconnect with a broader audience.

The upcoming show promises to reflect these changes, featuring a more inclusive array of models that celebrate diversity in body types, ethnicities, and gender identities. Victoria’s Secret has also committed to highlighting a range of new designers and creative talent, signaling a shift towards a more contemporary and socially conscious approach.

“We’re thrilled to bring back the Victoria’s Secret Fashion Show,” said Martin Waters, CEO of Victoria’s Secret & Co. “This year’s event will be a celebration of self-expression and empowerment. Our goal is to create a platform that honors all women and showcases the incredible diversity and beauty that they embody.”

The fashion show will incorporate a blend of traditional runway elements with innovative multimedia experiences, aiming to engage both live audiences and global viewers through digital platforms. This hybrid approach reflects the brand’s strategy to modernize its presence and stay relevant in an increasingly digital world.

Fans and critics alike are eagerly anticipating the return of the show, curious to see how Victoria’s Secret will balance its glamorous roots with the necessary evolution demanded by today’s market and social climate. The company’s recent initiatives, including partnerships with prominent advocates for body positivity and gender equality, suggest a genuine commitment to change.

As the fashion world counts down to the highly anticipated event, the revival of the Victoria’s Secret Fashion Show symbolizes more than just a comeback; it represents a pivotal moment in the brand’s journey towards inclusivity and reinvention. The show is expected to set new standards and inspire a broader movement within the fashion industry, celebrating beauty in all its forms.